Course Overview:
This training is concerned with building a marketing focus for IT Companies. The ability to clearly segment the market and knowing who are our target customers versus who is not is crucial in pooling and gearing the business focus and resources. The BLOCK also tackles issues of Targeting and positioning of the company in a market where marketing shapes perceptions and connections, understanding the internal infrastructure role in matching marketing promises as well as attending a number of keynote speeches on successful business cases.
Program Objectives:
– Understand the segmentation process and its importance
– Explore different segmentation bases and testing its effectiveness
– Conducting competitive analysis effective targeting
– Assessing potentiality for each segment for selection
– Performing cost-benefit analysis to evaluate segment attractiveness
– How to create competitive advantage in your selected markets
– How to capitalize on your company’s unique attributes to differentiate from the competitors
– How to profile the target customers you want to attract
– How to communicate a clear and consistent message to the market
– How to maximize the return on your sales and marketing activities
Course Modules:
Module1 – day 1:
– Segmentation process
-Explore segmentation bases and testing their effectiveness targeting
Module 2 – Day 2:
– CELEMI – LIVON – Differentiate or Die
Marketing Simulation on Segmentation, Targeting, and Positioning
Module 2 continued – day3:
– CELEMI – LIVON – Differentiate or Die
Marketing Simulation on Segmentation, Targeting and Positioning
MODULE 3 – Half Day
-Keynote Speakers Day EVENT
-(2 Presentations on Global Market ing in the IT Industry.
Assessment PACK1
– Participants will be given a Business Case to work and will be discussed at the end of Day 3
Who Should Attend?
– Middle Managers, Marketing Managers, Product Team Leaders, Marketing Project Team Members, Account Managers who work in projects or functions related to strategic marketing and marketing planning.