Industry:
Knowledge Process Outsourcing (KPO)

Segment:
Research and Media

Job Family:
Market Research

Job Role:
Market Research Analyst

Indicative Role Titles:
Survey Researcher, Market Research Agent

Role Description:
The jobholder is responsible to gather and analyze market data through a variety of methods to help companies develop marketing and sales plans for its product and services.

Required Interactions:

Internal Stakeholders:

-Line manager
-Team members

External Stakeholders:
-Client/Customer

 

Job Accountabilities:

-Devise and evaluate methods and procedures for obtaining data such as surveys, questionnaires, and opinion polls
-Analyze data and prepare reports based on the data collected by market research
-Convert complex data and findings into understandable tables, graphs and written reports
-Evaluate tool effectiveness and make corrections as required

Technical Competencies:
-Market Research
-Research & Analysis
-Information Technology Literacy
-Information & Knowledge Management

Personal Characteristics:
-Analyzes Information
-Interprets & Uses Information
-Demonstrates Creativity
-Maintains Industry Awareness

Qualifications & Training:

Essential Qualification:

-Graduate degree in business management, commerce, social sciences, mathematics or statistics

Indicative Certifications & Trainings:
-Trainings on research methods, survey methodology, statistics and consumer behavior.

Indicative Years of Experience:
-0-2 years of work experience/internship in research, statistical data analysis and interview techniques