Cesim SimBrand develops the under standing and command of the whole marketing decision-making process.
The simulation consists of eight customer segments in two market areas and a maximum of six different smartphone products that can be offered to the markets simultaneously. To encourage unique strategy creation and execution, participants start their Cesim SimBrand companie’s fresh without any operations history.
Learning Objectives:
Comprehend the different parts of the marketing decision-making process, their relationship with each other, and their impact on the company’s overall results. In addition, participants will gain invaluable experience in teamwork and problem solving.
Training Topics:
-Product life cycle management
-Segmentation
-Positioning
-Distribution channel investments
-Advertising budget allocation
-After-sales services
-Pricing
-Sales forecasting
-Marketing research Competitor analysis
-Research and development
-Profitability