Cesim SimBrand develops the under­ standing and command of the whole marketing decision-making process.

The simulation consists of eight customer segments in two market areas and a maximum of six different smartphone products that can be offered to the markets simultane­ously. To encourage unique strategy creation and execution, participants start their Cesim SimBrand compa­nie’s fresh without any operations history.

Learning  Objectives:

Comprehend the different parts of the marketing decision-making process, their relationship with each other, and their impact on the com­pany’s overall results. In addition, participants will gain invaluable experience in teamwork and prob­lem solving.

Training Topics:

-Product life cycle management
-Segmentation
-Positioning
-Distribution channel investments
-Advertising budget allocation
-After-sales services
-Pricing
-Sales forecasting
-Marketing research Competitor analysis
-Research and development
-Profitability