Workshop Content:
Foundations of Marketing – What is Marketing?
Why do we need marketing?
The Value Chain Analysis
Competitive Advantage in practice
STP
4 Ps
Marketing Functions: PR, Advertising, digital marketing, market research, customer care, etc
Customer Behavior:
Data-Driven Organizations
The need for Consumer Behavior
Types of Consumers
Consumers purchasing behavior
Market Research:
Types of Research
Methodologies
Reporting and Insights
Customer Voices.

Duration: 18 hours. (6 Hours/Day)

Speaker: Ms. Shorouk Abdelfattah

Shorouk is a specialized certified international trainer for more than 10 years between Kuwait, Egypt and UAE in Consumer Behavior, Market Intelligence, Customers Insight, Market Research, Customer Experience Management. She works as an Assistant Manager in Customer Experience Management in one of the leading banks in Kuwait.
She had a diversified experience between Food and Beverage Industry, Education, NGOs, Real Estate, Consultation and Banking.
She is MBA holder in Marketing Management and Bachelor degree Holder in International Business and Marketing Management.

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