Industry:
Knowledge Process Outsourcing (KPO)

Segment:
Research and Media

Job Family:
Digital Media

Job Role:
Digital Media Associate

Indicative Role Titles:
Social Media Marketer, Digital Marketing Specialist

Role Description:
Responsible for supporting day-to-day management of online digital assets such as search engine, social media channels, e-mail campaigns, etc. and contributing to execution of digital marketing campaigns..

Required Interactions:

Internal Stakeholders:

– Line Manager
– Team Members
– Marketing Team

External Stakeholders:

– Subject Matter Experts
– Client/ Customer

Job Accountabilities:
– Assist in developing digital media campaigns covering all digital assets such as website and social media channels
– Define and develop content for digital campaigns in line with the client’s digital strategy
– Produce periodic KPI dashboards and cross channel performance reports with insights
– Manage the communication on digital media channels and respond to queries over chat or messages

Technical Competencies:

– Digital Marketing
– Information Technology Literacy
– Information and Knowledge Management

Personal Characteristics:
– Generates Solutions
– Articulates Effectively
– Demonstrates Creativity
– Focuses on Customers
– Maintains Industry Awareness

Qualifications & Training:

Essential Qualification:

– Graduate Degree in marketing, communications, journalism, public relations or a related field

Indicative Certifications & Trainings:
– Trainings on analytics, digital marketing concepts, search engine optimization

Indicative Years of Experience:
– 0-2 years of work experience/internship in- relevant areas