• What is a brand?
• Why personal branding.
• Brand power.
• Personal branding.
• How to define your personal brand.
• Why it’s important?
• What makes a brand a brand?
• Knowing your style.
• The 4 key character types in Personal Branding.

Day2 Topics: 

• Vision & Mission statement.
• Brand Elements.
• Content marketing.
• Types of content.
• Segmentation.
• Content Strategy.
• Competitive analysis.
• Content-type plan.
• Question analysis.
• Content marketing qualifications.
• Q&A